Jendaurrean.eus is a guide that aims to facilitate public communication (also) in Basque for organizations. Therefore, its contents are mainly in Basque. You will not find this guide in Spanish, French or English here, there are some explanations following to help understand what it is and how it has been created.
Erakundeek euskaraz komunikatzeko gida
Why should the use of languages in the public communication of institutions be addressed?
- Because it is good for the organization to communicate properly, to cultivate the brand and to interact with anyone in their own language.
- Because we want to act professionally by improving management and providing better service
- Because we live in multilingualism in a globalized world and in a complex environment
- Because we have a responsibility to the Euskera, to society and to the world
What to do in the public communication of organizations for the proper management of languages?
- The fact that the criteria for the use of languages have been agreed and accepted provides a basis for ordering the practices of the organization.
- Special attention should be paid to the training of representatives and members of the organization.
- Awareness-raising is important to address the attitudes, opinions and prejudices of members of the organization towards the Basque language.
- Monitoring and evaluation of language management decisions and plans should be permanent.
- The marketing approach should also be taken into account, as the use of languages in communication affects the image of the organization.
- Inclusive language will make communication more non-sexist and inclusive, more democratic and more egalitarian.
Where and how to act for the proper management of languages in the public communication of organizations?
- Websites are the basis for completing and consolidating the presence of an organization in the Internet.
- Social media and digital channels are one of the most important channels of virtual contact with users.
- Audio-visual media are increasingly used to publicize the activities of organizations at major events and in the digital environment.
- Media and press conferences are often important elements that affect language practices in public communication.
- Public events or conferences, presentations or shows also play a major role in the linguistic management of an organization.
- Broad internal meetings are spaces where different language content and participants with different abilities must be managed.
- Advertising is an important tool for expanding our product or service and achieving the objectives of the organization.
- When offering products and services we will consider the linguistic choice of users.
